| Field | Description | 
|---|
 
		   
			 | Lead Name | This column displays the lead’s full name. | 
 
		   
			 | Title | This column displays the lead's title (for example, CEO or Contracts Administrator). | 
 
		   
			 | Description | This column displays additional text describing the lead. | 
 
		   
			 | Company | This column displays the name of the lead's current employer. | 
 
		   
			 | Email Address | This column displays the lead's email address. | 
 
		   
			 | Owner | This column displays the name of the employee at your firm who is associated with this lead as its "owner." | 
 
		   
			 | Source | This column displays the source of the lead (for example, the name of a specific conference or member list). | 
 
		   
			 | Status | This column displays the lead's status (for example, New or Qualified). | 
 
		   
			 | Status Reason | This column displays the reason for the lead's status. For disqualified leads, this column could explain why the lead was disqualified. | 
 
		   
			 | Address | This column displays the lead's street address, city, state, and zip code. The report shows this information in a single column. | 
 
		   
			 | Website | This column displays the lead’s company Web site address. | 
 
		   
			 | Type | This column displays the type of lead industry (for example, Schools or Health Care). | 
 
		   
			 | Rating | This column displays the rating of the lead's level of interest: Hot, Warm, or Cold. | 
 
		   
			 | Business Phone | This column displays the lead's business telephone number. | 
 
		   
			 | Business Fax | This column displays the lead's business fax number. | 
 
		   
			 | Mobile | This column displays the lead's cellular telephone number. | 
 
		   
			 | Home | This column displays the lead's home telephone number. | 
 
		   
			 | Pager | This column displays the lead's pager telephone number. | 
 
		   
			 | Marketing Campaigns – Name | This column displays the name of the marketing campaign. | 
 
		   
			 | Marketing Campaigns – Number | This column displays the numeric identifier for the marketing campaign. | 
 
		   
			 | Marketing Campaigns – Status | This column displays the status of the marketing campaign: Active or Inactive. | 
 
		   
			 | Marketing Campaigns – Type | This column displays the type of marketing campaign (for example, Webcast, Direct Mail, or Seminar). | 
 
		   
			 | Marketing Campaigns – Launch Date | This column displays the marketing campaign's launch date. | 
 
		   
			 | Marketing Campaigns – End Date | This column displays the marketing campaign's ending date. | 
 
		   
			 | Activities - Completed | The activity can be Pending or Completed. | 
 
		   
			 | Activities - Type | This column displays the activity type (for example, Phone Call, Meeting, or Email). | 
 
		   
			 | Activities - Subject | This column displays a brief description of the activity (for example, Initial Consultation, Planning Meeting, Customer Lunch, or Follow-up Visit). | 
 
		   
			 | Activities - Start Date | This column displays the date and time that the activity is scheduled to begin. | 
 
		   
			 | Activities - Priority | This column displays the priority ranking that indicates the relative importance of individual activities: High, Medium, or Low. | 
 
		   
			 | Activities - Activity Owner | This column displays the name of the employee who is responsible for the activity. | 
 
		   
			 | Activities - 
				Client Contact | This column displays the name of the 
				client contact associated with the activity. | 
 
		   
			 | Activities - 
				Client Contact Bus. Phone | This column displays the 
				client contact's work telephone number. | 
 
		   
			 | Activities - 
				Vendor | This column displays the name of the 
				vendor associated with the activity. | 
 
		   
			 | Activities - 
				Vendor Contact | This column displays the name of the 
				vendor contact associated with the activity. | 
 
		   
			 | Activities - 
				Vendor Contact Bus. Phone | This column displays the 
				vendor contact's work telephone number. | 
 
		   
			 | Activities - Opportunity | This column displays the name of the opportunity associated with the activity. | 
 
		   
			 | Activities - 
				Project | This column displays the name of the 
				project associated with the activity. | 
 
		   
			 | Activities - Marketing Campaign | This column displays the marketing campaign associated with the activity. | 
 
		   
			 | Activities - Location | This column displays the location where the activity occurred or will occur. | 
 
		   
			 | Activities - Notes | This column displays additional text that describes the activity. | 
 
		   
			 | Files – Description | This column displays a brief description of the file or Web address (URL). | 
 
		   
			 | Files – File Path | This column contains one of the following:  
				   The complete path for an external file. This path includes the file name and extension. If you preview the report, you can click the file path to open the file. 
				   The address (URL) for a Web site, intranet site, file transfer (FTP) site, and so on. If you preview the report, you can click the file path to go to that address. 
				   | 
 
		   
			 | Files – Graphic | This column contains a 
				Y or 
				N (yes or no) to indicate whether or not the file is a graphic file. |