Use this dialog box to qualify a
contact record.
Field | Description |
Qualify
Contact
|
If a
contact is interested and meets your enterprise's business criteria for the sales cycle, you can qualify the
contact and make it available for pursuit. Select
Qualified as the
Status and on the Qualify
Contact dialog box, click
Qualify
Contact. The
contact is qualified and the
Status field on the Summary pane now displays
Qualified. You can change this status if the
contact moves to another
phase in the process.
|
Create
Firm
|
When a
contact is interested and meets your enterprise's business criteria for qualification and a potential sale, you have the option to create a corresponding
firm record. On the Qualify
Contact dialog box, select
Create New
Firm. The Add
Firm dialog box displays. This dialog box includes several fields with data that is automatically populated from the lead record. You can edit these fields as needed. If the
contact was previously qualified and associated with a
firm, you can not create a new
firm for the
contact. When you save your changes, the
firm is associated with the new
contact and a new
firm record is entered in the
Firms hub.
|
Create
Opportunity
|
When a
contact is interested and meets your enterprise's business criteria for qualification and a potential sale, you can create a corresponding
opportunity record. On the Qualify
Contact dialog box, select
Create New
Opportunity. The Add
Opportunity dialog box displays. This dialog box includes several fields with data that is automatically populated from the lead record. You can edit these fields as needed.
|
Associate
Marketing Campaign
|
When you qualify a
contact, you can associate a
marketing campaign with the
contact to indicate that you qualified this
contact as a result of the campaign. If you created a
firm or
opportunity, these are counted as a new
client or new
opportunity as a result of the campaign. On the Qualify
Contact dialog box, select the
Marketing Campaign that you want to associate with the
contact.
This
contact, the
contact's
firm, and the
opportunity will be included in calculations on the
marketing campaign for the number of qualified
contacts, new
firms, and new
opportunities for the campaign. If you are awarded an
opportunity, the
project is counted as a new
project as a result of the campaign.
|